Playbooks

What we learned building companies, written down so you can use it.

Tanager Holdings is a venture studio in Jacksonville, Florida. Over the last 5 years we've been building 6 portfolio companies and have raised about $6MM from small investors along the way, about half of it through warm intros. We got some of it right and made plenty of mistakes.

We publish playbooks because most early-stage advice is either too general to use or locked inside someone's head. Each one covers a single job, start to finish, with the templates we wish we'd had. These playbooks aren't a pitch for our companies.

Warm Intro Raise Kit cover

Available now

The Warm Intro Raise Kit

For pre-seed founders raising from angels through warm intros and LinkedIn.

Most angels take a first meeting because someone they trust asked them to. This kit is about making that ask easy to say yes to.

  • A 19-page illustrated playbook, from building your list to an 8-week raise schedule
  • An investor tracker (Excel, imports to Google Sheets)
  • 28 message templates: connector asks, forwardable blurbs, follow-ups, LinkedIn notes
  • 12 AI prompts for drafts that still sound like you

$29 launch price through Nov 16, then $39.

Free guide

Florida Seed Capital Guide

A free, hand-checked list of Florida angel groups, early-stage funds, accelerators, grants and pitch competitions, with a source link and a last-verified date on every entry. From Tanager Holdings.

Coming next

The AI Founder Playbook (working title)

How a small team builds a company with AI doing real work. No date yet. We'll post it here when it's ready.

Share your story

Did these methods help you raise?

Tell us how. What worked, what didn't, and what you'd change. Email don@tanager.holdings with the subject 'My raise story'.

We'll ask before we share or quote anyone's story.

Email us your story